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The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone.
8 Types of Digital Marketing Strategies with Examples Social Media Marketing Platforms. … Influencer Marketing. … Email Marketing. … Content Marketing. … Search Engine Optimization (SEO) Marketing. … Pay-per-click (PPC) … Affiliate Marketing 8. … Mobile Marketing.
At a high level, Digital Marketing refers to advertising delivered through Digital channels such as Search Engines, Websites, Social Media, Emails, and Mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.